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from the article: "We are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google."

We're hearing about this first from Chrome, but that doesn't mean it will happen in chrome first. I suspect that badges of shame will come to the search result pages long before they actually show up in chrome. Say what you will about google's policies, but the chrome team is really pretty good about announcing this sort of thing well in advance. Look at their multi-year rollout schedule for the "not secure" badging in the URL bar.

Search results, on the other hand, will just update one day with no warning.



Right, I think they're using Chrome as a testing ground for this.




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