Income for Fight Club fans is interesting, apparently correlating with both very low (<25k) and very high (>200k) incomes. I suppose a couple themes make sense with that data, the low income group presumably agrees with the anti-materialism message and rejection of following cultural norms of corporate careers. On the other end, the high-salary group is possibly the intelligent non-conformists who took risks which were rewarding (entrepreneurial or otherwise) which resulted in high incomes.

That, or being a fan of Fight Club means you're more likely to mess with online surveys...

My best interpretation:

The fan profile shows that Fight Club is particularly appealing to the 18-30 crowd (makes sense). It's also a smart film. Most people who like it are either a poor college/postgraduate student or a professional making decent money.

We see this same income dichotomy with a number of "smart" likes and preferences.

Cool post if only for the fact that I discovered Google Refine: http://code.google.com/p/google-refine/

Awesome tool.

It's very awesome. My favorite find of the last several months, if not year.

I'm curious, what are you going to do with it?

We have a lot of Facebook profile info and psychology survey data, going to write some fun, OkCupid-style posts with it. If anyone wants to get involved, let me know at tim [at] mytype.com. We handle a lot of the messy stuff already (data cleaning, etc.)

So, being on Facebook is non-conformist?

No, fans of Fight Club on Facebook are much less conformist than other people on Facebook.

If you actually read the article and came to this conclusion then either I'm a bad writer or you're a bad reader.