They have this misguided perception that EVs require some deep level integration via some customized build of AAOS, that can't already be solved by individual apps on a smartphone.
Namely - customizing charging times at home for off-peak rates / usage, identifying chargers on a specific route or daily commute, pre-warming or pre-cooling a car (which can be done already today because all these vehicles have LTE or 5G modems already), saving profiles that save mechanical preferences / functions like mirror / seat settings.
People want buttons and knobs to control mechanical functions like HVAC, mirrors, and seats. People don't see the value associated with the premium price of having an driver to passenger end to end full screen display, such as what was first implemented on the Mercedes EQS and is now being implemented on the (Chinese made) 2024 Lincoln Nautilus.
I downsized vehicles from a new one with Carplay to one with no touch screen and once your hands+fingers learn locations of buttons it is blissful to drive.
I can adjust nearly anything without taking my eyes off the road. I miss Carplay for the maps functionality but a properly placed phone holder can accomplish the same. I don't need 14" display of maps and entertainment options.
I would also suggest that EV's that require a large screen to explain charging options, rates, usages, etc. are doing it wrong. If the EV and its charging systems (internal and external) are that complex to monitor and manage then you have larger problems about UX.
a fully integrated OS is a better experience, if done right. unfortunately, the trend here is towards monetization (enshittification?) of everything in the UX: monthly data plan, onstar, required GM login for any smart features to work, mandatory mobile app installation.
Namely - customizing charging times at home for off-peak rates / usage, identifying chargers on a specific route or daily commute, pre-warming or pre-cooling a car (which can be done already today because all these vehicles have LTE or 5G modems already), saving profiles that save mechanical preferences / functions like mirror / seat settings.
People want buttons and knobs to control mechanical functions like HVAC, mirrors, and seats. People don't see the value associated with the premium price of having an driver to passenger end to end full screen display, such as what was first implemented on the Mercedes EQS and is now being implemented on the (Chinese made) 2024 Lincoln Nautilus.