"When you give money to an eligible organization, we’ll match your donations one-for-one, so your $1 has the impact of $2. And if you choose to donate your time, we’ll contribute $25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to $10,000 a year."

https://www.apple.com/careers/us/life-at-apple/benefits.html

That is neat- any idea what they consider an eligible organization?

They're probably using something like https://benevity.com/ to do the vetting, esp. for non US charities.