Having an operations team that can keep things going through adversity is a competitive advantage that doesn't come cheap.
True, but I don't think you can afford to have 100% uptime. Basically nobody can do that. Even in the heyday of the Bell system, Ma Bell couldn't quite guarantee 100% uptime. 99.9999999%, maybe, but do you have any idea how much engineering effort and work went into achieving that?
I won't be signing up for this.
What, acknowledging reality? Look, I don't think the OP was saying that you shouldn't compete on reliability and uptime and other quality guarantees. But if something extraordinary happens to a competitor - which could just as easily happen to you - then it's silly to launch a specific, targeted effort to try and steal away that competitor's customers in reaction that specific event.
There's a difference between a demonstrated pattern of better uptime/reliability, woven into a consistent marketing message over time, and a predatory attack reacting to a moment of weakness.
If you actually have the infrastructure and ops to withstand a freak DDOS, you've got a leg to stand on. Taking advantage of a freak shitstorm to steal clients is dishonest because you have just been lucky enough to avoid a shitstorm. In all reality, the people that just went through the DDOS will be better prepared to stand up to one in the future than a system/team that hasn't recovered from one.
Her point is that DDoSing can happen to anyone. If you claim it won't happen to you, you are lying, because there is essentially nothing you can do to stop it, if Anonymous decides to attack you.
So not only is was the offending marketing not classy, it was based on a fantasy.
Having an operations team that can keep things going through adversity is a competitive advantage that doesn't come cheap.
Redundancy and ops talent cost money. If your competitor made a cost/benefit decision that let them down, I say tough luck.