you make good points but I think you are over-simplifying great marketing companies down to companies that spend a lot on advertising.
Going back to the stanford example, great marketing companies understand user problems and design products that solve that problem in a scalable way. Awareness (via advertising) is only one aspect of marketing.
So while advertising in a commodity market might be a zero sum game, I contend that true marketing is not.
Going back to the stanford example, great marketing companies understand user problems and design products that solve that problem in a scalable way. Awareness (via advertising) is only one aspect of marketing.
So while advertising in a commodity market might be a zero sum game, I contend that true marketing is not.